What would happen if an HOA board asked AI about you right now?
This week we’re exploring how you can better position yourself in AI searches. We’ll talk about why it matters, how you can start winning now, and how to test your current positioning. Let’s get started.
How to Win With AI Search
(Before Your Competition Does)
Imagine this: a board member types into ChatGPT, “Who are the top HOA management companies in [your city]?”
Within seconds, AI generates an answer. Some names appear. Maybe your competitor shows up. Maybe a unrelated company or random blog gets listed. But if your company isn’t included, you’ve just missed a board shortlist — before you ever knew it existed.
The truth is, boards are already using AI tools like ChatGPT, Gemini, and Perplexity to gather recommendations and advice. And unlike Google, these tools don’t give 10 options to click through. They give one or two. That means you’re either in the answer… or you’re invisible.
🤖 Why AI Search Matters to CAM Executives
Boards don’t type keywords into AI — they ask questions.
“How do we switch HOA management companies?”
“What should we look for in a CAM company?”
“Who’s the best HOA manager near me?”
AI tools are rewriting how those questions get answered. Instead of showing ads or directories, they’re pulling from the content and credibility signals they trust most. If your company isn’t shaping those signals, the algorithms will gladly recommend someone else.
This is what we call Generative Engine Optimization (GEO). It’s not about chasing keywords — it’s about becoming the company AI relies on when boards go looking.
🎬 How to Start Winning in GEO
Here’s how CAM companies can begin shifting visibility today:
Answer the exact questions boards are asking. Publish resources like “How to change HOA management companies” or “Top 5 things boards should know before switching managers.”
Ditch the jargon. Boards (and AI) reward clarity, not buzzwords. Speak plainly about budgets, communication, and reducing headaches.
Stack trust signals. Reviews, service areas, and case studies all feed AI’s confidence that you’re the right answer.
✅ Proof in Action
One of our clients recently leaned into GEO — and now dominates AI-generated results in their metro. When boards ask ChatGPT who to hire, their name appears first, consistently.
That positioning is powerful:
No ads required
No cold outreach
Just being the name boards see first when they’re ready to switch
Think of AI like that chatty neighbor who always has an answer — whether it’s right or not. The trick is making sure your name is the one they’re repeating at the next HOA meeting.
👀 Try This Today
Run a quick test right now:
Ask: “What are the top HOA management companies in [your city]?”
See if your company appears — and how it’s described.
Chat GPT Search
If you’re not listed, don’t worry. That gap is your biggest opportunity. GEO is still new, which means the companies that move first will own the spotlight.
Growth Resources
Free BoardAudit™
See if AI Recommends You
Boards are already asking AI who the top CAM companies are in your market. The question is: are you showing up?
Our BoardAudit™ gives you a clear view of:
How your company appears in AI and search results
What reputation signals boards are seeing (good and bad)
The red flags that may be costing you contracts
Who is Alloy?
Alloy is the world's first HOA/CAM growth firm with a combined 35+ years of HOA management, growth, and leadership experience. From executive roles and marketing to deep industry learning and training. We’ve done it all and are now helping one CAM company per location dominate their market.
Our Approach
— The Alloy Growth Team